Jhonny Joel Saavedra Abad and his wife Cleotilde Guerara Armijos are young farmers (in their 30s), with three children. He took over the farm, El Aserio, in 2009, and is a 6th generation coffee farmer. It is situated close to the village El Huabo in San Ignazio, North in Peru.

He has 5 hectares planted with coffee, and the farm is relatively big being in Peru. They grow Caturra, Pache, Catimor and bourbon varieties. And he is also experimenting with new varieties such as Geisha. They also grow plantains, cassava, corn and beans. About 50% of the family's income comes from coffee. They employ 50 pickers at the most who are on average paid 30 soles per day.